![]() He asked his team for name ideas, and Johnson suggested Nike-a name that came to him in a dream. He created a back-up company to use while he scouted for other manufacturers. ![]() ![]() Worried that Onitsuka would cut ties with Blue Ribbon, Knight started searching for a manufacturer to replace Onitsuka. Thus Knight’s threats of legal action to other manufacturers may have been unnecessary, as his actual opponent was now Onitsuka.) Nike: A Successful Back-Up Plan Ironically, in Bowerman and the Men of Oregon, Moore contends that many of the potential shoe distributors Onitsuka had spoken to-who Knight was threatening to sue-wouldn’t agree to work with Onitsuka anyway until they had formally ended their partnership with Blue Ribbon. ![]() (Shortform note: By threatening to sue rival distributors, Knight was employing a common business strategy that some companies use to delay inevitable change. ![]()
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